We exist to address your need for better sleep, and to promote population sleep wellness for our nation’s health, performance and safety. An estimated 100 million Americans don’t sleep well, and the CDC even calls sleep deficiency a Public Health Epidemic. That’s because studies show that 1/3 of adults sleep less than 6 hours/night and half of sleep less than the recommended 7-9 hours. It’s even worse for adolescents, with over 70% cheating sleep.
To achieve these goals, Intelligent Sleep is developing plans to scale nationally — so we can help many more people achieve their Best Night’s Sleep possible and perform at their best, whether that’s at school, work and in sports.
Our consultative approach features “A Day in the Light” model for sleep, stress relief, sports performance, pain management, and weight loss, because what happens in your day affects your sleep at night, and how well you sleep affects your performance the next day. We start with a personal assessment and then, like a personal trainer, educate and guide clients to help them make better decisions about sleep and brain health, measuring progress and adjusting action plans along the way.
Dr. Mel leads our new client assessment team with more than thirty years in the wellness, fitness, and sports world. He accounts for all of the contributing factors, creating a personalized approach, that’s achievable, affordable, and effective.
The Importance of Sleep
Sleep deprivation has become a terrifying problem in our on-the-go society, where working more and sleeping less can be seen as a badge of honor. But even nodding off momentarily can have disastrous results for drowsy drivers, as we saw in Sleepless in America, a National Geographic documentary.
HEALTH — At Intelligent Sleep, our goal is to help people sleep better, and as a result live healthier, longer, and more productive lives. Sleep is a huge issue because more than 40% of adults don’t sleep well today, and the CDC has described sleep deficiency as “a public health epidemic.” Studies show a strong connection between insufficient sleep and all sorts of medical conditions, including high blood pressure, heart disease, kidney disease, obesity, diabetes, cancer, stroke, neurological disorders like Alzheimer’s, and early death.
SAFETY — Drowsy driving is as dangerous as driving drunk, new studies show, and it’s estimated that sleepiness is a factor in 100,000 car accidents each year, resulting in 1,500 deaths. Getting good sleep can be seen as a civic responsibility, because sleep deficiency is harmful beyond a personal level. Large-scale damage from human errors has already led to tucking, shipping, aviation and industrial accidents, and even nuclear reactor meltdowns.
PERFORMANCE — Getting enough good sleep at the right times helps you function well throughout the day and perform better at school, work, and in sports. It can even help advance your career and earning capacity. That’s because good sleep is known to improve alertness, attention, concentration, creativity, decision-making, endurance, energy, focus, learning ability, mood, reaction & recovery times, stamina, working memory, and more.
Our Market Positioning
Located in Austin, Texas, Intelligent Sleep is positioned between Mattress Retailers and Sleep Medicine, which comprise most of today’s $32 billion sleep market. Unlike those others, we promote Sleep Wellness for the millions who still don’t sleep well. Our unique approach and world class team has the goal of helping to define and lead the emerging Sleep Wellness market.
More than Mattress Retail — Mattress companies only sell a bed every 6-8 years, so they have no incentive to develop long-term customer relationships. We do, because we want to be your trusted sleep experts for years to come, and our business model depends on delighting clients with continually better sleep and performance. We proudly promote Intelli-Gel® as the advanced cushioning material in our specialty mattresses, pillows and seat cushions by IntelliBED.
Beyond Sleep Medicine — Our services complement, rather than compete with, sleep doctors who specialize in breathing issues, do overnight sleep studies, and prescribe CPAP machines or custom orthotics. If that’s your issue, we’ll send you to there, just as they refer to us too. We also complement general practitioners and wellness physicians with an alternative to prescribing dangerous drugs or sleep aids.